Roscoe Curry Jr. and Henrique Schwab came up with the idea of starting the brand UPSTREAM as a way to help people follow their dreams, overcome struggles in their lives, and challenge themselves. The goal of their brand is to bring like minded people together so that you can share your passions with one another, and encourage each other to succeed.
My idea for the UPSTREAM logo came from the letter "U" in UPSTREAM but also the fact that life can have many curves and bumps along the way, just like a literal stream, but that you should always strive to move forward and achieve your goals.
The logo will be used on a future website, on t-shirts and other printer materials, and as a watermark for photography.
Photos provided by Roscoe Curry Photography